Launched in 2002, The Sales Institute began with a high-profile contract to deliver sales and licensing training for Microsoft staff and resellers. By 2008, our impact was global, having delivered training in over 40 countries.
In 2008, we recognized a shift in the industry. Sales professionals were struggling with:
Outdated techniques that no longer closed deals.
Information overload without practical application.
The challenge of staying motivated under rising targets.
We evolved to solve these modern problems, moving beyond theory to provide actionable, results-driven coaching.
Expert Facilitators: Based in Cape Town, Johannesburg and Durban, our team consists of highly skilled facilitators and coaches with real-world experience.
Custom Solutions: With an in-house team of instructional designers, we don’t believe in “one size fits all.” We adapt our programs to meet your organization’s specific requirements.
Global Digital Learning: Our robust online Learning Management System (LMS) allows us to deliver high-quality training to teams anywhere in the world.
Tracey is our Sales Productivity Specialist and Operations Manager. She puts effective systems and processes in place. She plays a key role in creating a seamless customer experience by acting as the link between our trainers and clients. Known as “the Visualiser,” Tracey simplifies complex concepts through clear visuals and practical frameworks. Passionate about helping sales professionals reach their full potential, her workshops ensure participants leave knowing exactly how to implement what they’ve learned.
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Gary Tintinger is a multi-award winning public speaker and certified Executive Coach with extensive experience in leadership development and organisational transformation. His journey into coaching and speaking has been marked by a deep commitment to facilitating meaningful change in individuals and teams.
He specialises in transformational coaching, working with executives and leaders who are ready to challenge the status quo. Gary’s approach goes beyond surface-level solutions—he guides clients to critically examine their beliefs, values, and assumptions, creating the foundation for deep, lasting change.
Known for her insightful yet pragmatic style, Kerry creates learning experiences that resonate with participants long after the session ends. She has a natural ability to make complex interpersonal dynamics accessible and actionable, empowering people to immediately apply what they learn.
Kerry believes that sustainable organisational success is built on the foundation of strong relationships and emotionally intelligent leadership. She remains committed to developing leaders who can navigate complexity with greater self-awareness, empathy, and impact—driving both personal growth and measurable organisational outcomes.
Kim Vermaak is a speaker, trainer and coach with over twenty years’ experience helping entrepreneurs and leaders build their brands, sharpen their thinking, and perform at their best.
A recipient of the Panache Woman of Wonder Award and a Regional Business Award winner, Kim has been featured in publications including Cosmopolitan and Destiny Magazine.
At The Sales Institute, she contributes to skills development programmes that equip professionals with the mindset, confidence, and practical tools needed to achieve consistent results in today’s competitive business environment.
Colin is an accomplished facilitator, consultant and learning partner with extensive experience across sales, training, team development and customer relationships.
Having worked with individuals at all levels of business, Colin brings a practical, engaging approach to skills development that helps professionals build genuine confidence and capability.
At The Sales Institute, he works at the intersection of sales, leadership and human performance, equipping teams with the clarity, focus and tools needed to move from intention to measurable results.
We have a proven history of delivering results for major organizations across various sectors, including:
Tech & Telecom: Dimension Data, Internet Solutions
Finance: FNB, Sanlam
Retail & Lifestyle: Woolworths, Waltons, Spier
Education: GetSmarter
