Helping salespeople not just adapt — but thrive in a new world of work
In January 2000, The Sales Institute was launched to deliver sales and licensing training for Microsoft and its resellers. By 2008, we had trained teams in over 40 countries.
But when the project ended, a hard truth emerged: the world of sales was changing, but most sales teams weren’t. The old ways no longer worked, and salespeople were being left behind. We listened closely to what professionals were telling us.
Reshaped how humans connect, communicate, and buy — overnight. The playbooks that survived a decade of digital disruption were rewritten in months.
Accelerated the pace of change further still. Demanding a new kind of salesperson: one who thinks critically, engages authentically, and adds value machines cannot replicate.
We recognised that salespeople weren’t keeping up — overwhelmed by pressure, under-developed in critical thinking, and disconnected from authentic human engagement. So we reinvented our business to help salespeople not only adapt, but thrive: from mechanical selling to meaningful, human-centred sales excellence.
Today we operate from Cape Town, Durban, Port Elizabeth, and Johannesburg, with a global digital footprint through our built-for-purpose learning management system. Our skilled facilitators and in-house instructional designers create tailored programmes that deliver real-world impact — not just theory.
We don’t believe in one size fits all. Every engagement is shaped around your people, your context, and your goals.
Based in Cape Town, Johannesburg, Durban, and Port Elizabeth, our team consists of highly skilled facilitators and coaches with real-world sales experience — not just classroom theory.
With an in-house team of instructional designers, we adapt every programme to meet your organisation's specific requirements — never a copy-paste from a generic template.
Our built-for-purpose learning management system allows us to deliver high-quality training to teams anywhere in the world — without compromising on quality or human engagement.
Tracey is our Sales Productivity Specialist and Operations Manager. She puts effective systems and processes in place. She plays a key role in creating a seamless customer experience by acting as the link between our trainers and clients. Known as “the Visualiser,” Tracey simplifies complex concepts through clear visuals and practical frameworks. Passionate about helping sales professionals reach their full potential, her workshops ensure participants leave knowing exactly how to implement what they’ve learned.
Palesa Moeketsi is a dynamic facilitator, communicator and former media professional with a passion for empowering people and entrepreneurs. With a background spanning radio, TV presenting, business development and sales, she brings a rare blend of creativity and commercial insight.
She specialises in advanced communication skills, voice coaching and customer engagement, delivering high‑impact training for corporates and start‑ups alike.
Driven, versatile and purpose‑led, Palesa is dedicated to helping others realise their potential and create meaningful, sustainable change.
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Gary Tintinger is a multi-award winning public speaker and certified Executive Coach with extensive experience in leadership development and organisational transformation. His journey into coaching and speaking has been marked by a deep commitment to facilitating meaningful change in individuals and teams.
He specialises in transformational coaching, working with executives and leaders who are ready to challenge the status quo. Gary’s approach goes beyond surface-level solutions—he guides clients to critically examine their beliefs, values, and assumptions, creating the foundation for deep, lasting change.
Known for her insightful yet pragmatic style, Kerry creates learning experiences that resonate with participants long after the session ends. She has a natural ability to make complex interpersonal dynamics accessible and actionable, empowering people to immediately apply what they learn.
Kerry believes that sustainable organisational success is built on the foundation of strong relationships and emotionally intelligent leadership. She remains committed to developing leaders who can navigate complexity with greater self-awareness, empathy, and impact—driving both personal growth and measurable organisational outcomes.
Kim Vermaak is a speaker, trainer and coach with over twenty years’ experience helping entrepreneurs and leaders build their brands, sharpen their thinking, and perform at their best.
A recipient of the Panache Woman of Wonder Award and a Regional Business Award winner, Kim has been featured in publications including Cosmopolitan and Destiny Magazine.
At The Sales Institute, she contributes to skills development programmes that equip professionals with the mindset, confidence, and practical tools needed to achieve consistent results in today’s competitive business environment.
Colin is an accomplished facilitator, consultant and learning partner with extensive experience across sales, training, team development and customer relationships.
Having worked with individuals at all levels of business, Colin brings a practical, engaging approach to skills development that helps professionals build genuine confidence and capability.
At The Sales Institute, he works at the intersection of sales, leadership and human performance, equipping teams with the clarity, focus and tools needed to move from intention to measurable results.
