Strategic Displacement – How to Unseat an Entrenched Competitor
In B2B sales, winning new business isn’t always about finding untapped prospects. Sometimes, growth means displacing a competitor who already has the relationship. That’s a harder conversation. The incumbent has history, familiarity, and inertia on their side. And if your strategy is to out-feature or out-price them, you’ve already lost. Price wars erode margins and […]